A community for emerging people leaders - small business owners who are building or managing a team and want to do it properly.

This isn’t corporate. It’s not performative. And it’s definitely not another passive program you’ll forget exists.

This is real support for the human side of hiring and leadership - clarity, confidence, and smart strategy to help you step out of the daily grind and into the role of team leader, culture shaper, and values-driven decision maker.

If you’re sick of winging it with your team, this is where that ends.

See the plan and pricing info

From Doing It All
to Leading Like a Damn CEO

You didn't start your business to be every department

You’ve built a business that you’re working hard in.

But no one showed you how to lead the people inside it, or even let the reigns go a little to bring someone on.

You’re wearing all the hats and you’ve somehow become the copywriter, the inbox wrangler, the operations lead, and the HR department (even though that one makes you sweat).

Let’s be real:

You’ve either hired already
Or you’re about to, and have no idea where to start
You’ve outsourced - maybe badly
You’ve tried managing people - and mostly felt like you’re failing quietly

Welcome to the club.

Most small business owners were never taught how to lead - or what good leadership even looks like when you’re juggling everything else.

You’re expected to just “figure it out” - while doing client work, managing the inbox, running payroll, and remembering to feed your dog.

This space was built for you.

This is for Emerging People Leaders

We’re not here for corporate org charts and big HR teams.

We’re here for the small and medium business owners thrust into managing a team and always wondering:

“Am I doing this right?”
“Should I have said that differently?”
“Why does this feel harder than it should?”
“Wtf do I do next?”
“Surely there’s a better way to do that?”

We’re here for the ones who:

✔️ Want to hire and lead without losing sleep

✔️ Are managing a team and second-guessing everything

✔️ Want a sounding board for tricky people decisions

✔️ Care about culture, clarity, and leading with integrity

✔️ Know there has to be a better way than DIYing it all

The Shift This Space Creates

This isn’t about titles or vibes. This is about becoming the leader your business actually needs.

Before

Hiring from panic, onboarding on the fly
Delegating with crossed fingers, and still redoing everything
Resentment when people drop the ball
Avoiding feedback and hard convos
No real structure - just “vibes-based leadership”
Having to jump online to “just do this thing real quick” because you haven’t delegated

After

Clear hiring decisions backed by role clarity
Onboarding that actually sets people up for success
Expectations and accountability baked into how you lead
Confidence when things get messy, and in how you show up as a leader
A business that runs with your team - not because of your burnout

What you actually get

Monthly Education Sessions

One clear, practical leadership or people topic each month - hiring, culture, boundaries, feedback, delegation, performance, team structure. The topic will be based around what members might need in their business right now, and these are recorded.

Leadership Support Circles

Bring your people challenges to the table on a monthly basis.

Get perspective, strategy, and a real plan - not vague advice. Not recorded, so people can show up as they are in, with all their vulnerabilities and confidential context.

Resources & Templates

You get the tools to back up the conversations. Think onboarding plans, role scopes, employee value proposition builders, and more - something new every month.

Private Community

This is your leadership back pocket. Ask questions, vent, get support, bounce ideas - whenever you need it. And be supported not just by Ash, but by a community of women in the same space as you.

Ad Hoc Guest Experts

Real experts on leadership, contracts, HR admin, mental health, risk, ops - the stuff you don’t want to learn the hard way.

Discounted 1:1 Chats

Want help mapping your next hire, dealing with an underperformer, or planning your team structure? You get access to exclusive member-only pricing.

Who this is for

✅ Women running small, service-based businesses
✅ Small biz owners building or managing a small team (employees or contractors)
✅ Ready to step out of employee-mode and into leadership
✅ Want to lead with intention, not panic
✅ Care about culture, values, boundaries, and doing it right
✅ Tired of feeling like they’re making it all up as they go

✅ People looking for relevant, common sense support, not a generic all in one service

Who this is probably not for

❌ Business owners with no plans for a team
❌ Corporates or leaders with an HR team already

❌ People looking for a done-for-you solution
❌ Anyone not open to reflection, feedback, or growth

❌ Anyone looking for a “how to scale” formula - this isn’t about “scaling”, it’s about leading

Some of what we cover

This is relevant support to take control of your business as the leader, and we cover a range of topics that support you to do that, or bring in experts where we need to. Our aim is to support you to build a business (and a life) you enjoy, and that works for you.

Some of the things we cover include:

Getting clear on what your business actually stands for, and why it matters for the team you’re building
Hiring people who get it, not just ticking boxes on a CV
Setting expectations in a way that feels human (not like a policy doc)
Giving feedback without having an anxiety spiral first
Delegating with a clear head, not just dumping and hoping for the best
Building trust while still holding your boundaries (yes, both can exist)
Creating a team vibe when most of your team are part-time, remote or juggling 10 things
Making a plan for your team that feels doable, not like a corporate restructure
Showing up as a leader even when it’s messy - sick leave, low vibes, regrets, you name it

“Not another membership,
I don’t have time for this”

Good. This is designed for you.

There’s no pressure to show up live.

No 8-module roadmap.

No punishment for missing a week.

This is your people support system - not another thing to keep up with.

You use it when you need it, how you need it. That’s the whole point.

Who’s Ash?

and why in tf should I trust her with my biz and team?

Hey, I’m Ash - your Espresso Martini-fuelled Hiring & HR Admin Partner, and the person small business owners call when they’re sick of winging it with their team.

With a Bachelors in HR and Management, and 10+ years experience in hiring and HR coordination, I now run Career Pursuit, where we help women-led service-based businesses across Australia grow their teams without losing sleep, money, or their sanity. I’m not here to teach you how to “scale”. I’m here to help you actually lead the humans in your business - the ones you hired because you needed help, not extra stress.

Over the years, I’ve supported businesses through their first hires, team restructures, cultural shifts, onboarding disasters, and everything in between. I’ve built teams. I’ve managed people. I’ve made mistakes and learned the hard way - so you don’t have to.

This program isn’t about corporate theory or cookie-cutter checklists. It’s about support you can actually use - grounded, honest, and built for the realities of small business.

If you’re growing through people and want to lead with clarity and confidence, you’re in the right place.

Pricing & Commitment

You can join anytime - but you need to commit to at least 3 months.

This isn’t a quick fix. It’s real support that creates real change.

Month to Month
97$
Every month
3-month minimum commitment Then you're on a month to month plan, and can cancel anytime after month 3 if it's not for you
Valid for 12 months
Quarterly +
262$
Every 3 months
3-month minimum commitment and pay quarterly thereafter Save 10% on quarterly
Valid for 12 months
Annual
1,067$

12 month set up for best results Best value for long-term leaders Get 1 month free
Valid for 12 months
Founding Members
79$
Every month
3-month minimum commitment. First 5 people to join after the beta round, will lock in lifetime pricing of $79 per month
Valid for 12 months
Best Value
Beta Round
178$

Join for 3 months and get the first 2 months at half price, then roll into our founding members price of $79 per month for the third month, and then choose if you want to continue
Valid for 3 months

Can't join the Beta Round? Join the Waitlist for Founding Members commencing 1 August

Final word from Ash

If you’re hiring, managing, onboarding, or just trying to make people decisions without losing your mind - this is your space. I built this space because leading a small team shouldn’t feel like full-body whiplash.

I’ve helped dozens of business owners stop guessing, stop resenting their team, and start building businesses that run with their people - not against them.

You don’t need another group with vibes and generic advice. You need structure, clarity, and a no-BS space to grow as the leader your business needs.

We’re not here to help you scale. We’re here to help you lead - in a way that actually works.

This is it.

Join the Beta Round now! (commencing 1 July)

Still not sure?

Totally fair. Here’s the thing…

You don’t need to have a perfect team to be here

You don’t need to call yourself a “CEO” or even feel like a leader yet

You definitely don’t need another thing on your plate

And you don’t have to show up perfectly to get value

What you do need?

A team (or a plan to build one)

A willingness to lead better

A few messy people situations you’re ready to stop DIYing

And a support space that actually gets small business life

If you’ve made it this far, this is probably already what you’ve been looking for.

So… stop second-guessing and come join us.

Got a question you want to ask first? DM me or shoot through an email - zero pressure, no pushy sales talk, just a chat to see if it’s a fit for you.